Strong migration flows, combined with higher birth rates among minority populations, have led to an unprecedented level of ethnic, cultural and religious diversity in developed markets. This, along with ethnic minority consumers’ rising incomes, is profoundly impacting lifestyles and shopping behaviour within Western societies. This global report identifies the new opportunities open to marketers and the shift from traditional ethnic marketing to “marketing in a multicultural world”.
The key factors affecting the ethnic and cultural mix of populations include people moving more between countries for purposes of work, leisure or study; migration and asylum; and generally higher birth rates among ethnic communities. At the same time there is also a research for authenticity. Differentiation is the key factor in food & drink industry to respond to the various needs
“Hygiene, safety, and lot tracking from receipt of raw materials to finished product”
The food and beverage industry, deeply diversified and complex, encompasses an enormous variety of products and manufacturing methods and includes both large retailers and smaller, independent companies. The management of such a varied marketplace – in such a way as to ensure hygiene, safety, product traceability, and lot tracking – is no simple matter.
In a rapidly evolving global market such as the food and beverage industry, software applications provide better access to information and more efficient sharing of resources all along the production chain and, thus, play an essential role in product innovation and in the development of new markets.
Constant pressure from competitors, the erosion of profit margins, and the ongoing challenge to provide value-added services to the consumer are some of the biggest challenges facing the entire food and beverage industry, from producers to distribution channels and from retailers to sales outlets.
But that isn’t all. Delays are common in retrieving the information present in a company’s diverse areas of operation and bringing it together in a useful way. That being the case, it’s obvious why reducing costs and time-to-market becomes so important. Even as it pursues its goal of offering high-quality and innovative products at an appropriate price, which translates in turn into greater brand loyalty, the food and beverage industry also faces the challenge of compliance with industry-specific regulations aimed at increasing transparency toward consumers.
Dynamic solutions are the best reply offer, possibly in a single platform, including a wide variety of advantages in both technology and processing. They allow the management of complex variables such as seasonal sales and fluctuating demand. Advanced functions help companies improve monitoring of operational and financial processes and manage relationships with suppliers and clients all along the supply chain. Business Intelligence and reporting tools provide information that is invaluable in making important business decisions and in providing better assistance to clients and consumers.
This IT solution means an improved ability to respond to the daily challenges typical of the industry, including both faster product-development cycles, greater market response, and the need for efficient management of logistics and the advanced product-traceability capabilities that allow your company to bring safer products to market.