Adonis Smart Foods, the new East London low sugar snack startup, introduces two crunchy nut bars to appeal to the health-conscious snack eater.
The snack bars aims to satisfy consumers’ sweet cravings and help minimise sugar spikes caused by refined and natural fruit sugars. Instead, the main ingredients include nuts, seeds, fibres and superfoods. First up is the Pecan, Goji Berry & Cocoa Bar. The Free From Food Awards 2017 Gold winner is filled with large crunchy pecan pieces and hints of cocoa and goji berry. The Coconut, Vanilla & Acai Berry Bar blends the flavours of vanilla, coconut and acai berry, along with almonds and cashews.
Adonis products are gluten free, soy free, vegan and paleo; but the key novelty is that they only contain 2g of natural occurring sugars and are not made with dates, raisins or other fruits to keep the sugar content low. The problem that the company aims to solve is that most healthy food is aimed at athletes that climb mountains but not at office workers who actually need a slower release of energy not to get tired or gain weight. The 35g bars have a recommended retail price of £1.95 and stockists include Ocado, Holland and Barrett, As Nature Intended, Planet Organic, Partridges and a fast growing number of health food stores. Online they are available on Amazon, Yumbles and the Adonis website.
Adonis was started by Ingo Braeunlich, a former investment banker, who found himself always reaching for snacks during long and stressful working hours. A lack of healthy snack options available led him to develop his own, that wouldn’t preclude him from staying in shape and were natural, healthy and delicious.
Ingo Braeunlich, Founder of Adonis, said:
“It is important to make people happy and giving them a fair deal without causing damage. That is also valid in food. While there are many healthy energy bars out there that are great for those doing sport and need a fast energy release, Adonis aim to be the option for people who are cooped up in the office, working late and don’t have time to fit in exercise. Our products provide the slower energy release that doesn’t compromise on taste or nutritional value.”