Lazy Vegan : Options in supermarkets still too limited for those who want to eat less meat or no meat at all

A growing number of people eat less meat or no meat at all. Yet the options in supermarkets are staying behind on this trend. This is confirmed by extensive research done by Swedish research company Smartson on behalf of Lazy Vegan. This research shows that almost everyone who eats meatless on a regular basis misses sufficient variety in vegetarian ready-made meals. Also vegetarians and vegans don’t always feel like, nor have the time, to cook an extensive meal because of busy jobs and lives. Besides, conscious living and eating is already often hard at itself. Lazy Vegan caters to the needs of vegetarians, vegans and everyone who wants to eat less meat with healthy and easy to prepare vegetarian frozen meals without soy, gluten or lactose, but full of flavor and proteins.

Choice and convenience
In the research a group of over 11.000 Swedes with love for food were being asked about their eating habits and shopping behavior. 60% Of that group eats vegetarian several times a week, while 21% even every day. 40% Of these 6600 respondents indicate they prepare meals from scratch, which fits the cliché image of the average vegetarian shopping around organic markets and organic shops. Follow-up research however suggests this cliché image is not necessarily matching the truth and is often not a voluntary choice. Almost 1900 people from the group of 6600 respondents were being asked further questions about doing their groceries and preparing meals. These results show that 83% of the respondents like to put meals on the table without too much time and effort in the kitchen. 68% Says they sometimes buy ready-made meals that only need heating up, and even 14% does this almost always. But the fact choice is limited also becomes apparent from the research. An overwhelming 95% states they miss variety in vegetarian ready-made meals in supermarkets.

Health
Often animal welfare (30%) and the environment (20%) are named as reasons for eating less meat or no meat at all. It is well known eating meat is often associated with animal suffering, and more and more people are aware of the negative impact of meat consumption on the environment. But more striking is the fact that most respondents (45%) state their personal health as the most important reason for eating less or no meat. Logically the vegetarian diet has to be healthy and nutritious. 78% Finds it important that meat replacements and meals contain enough proteins. The special Pulled Peaz chunks in the Lazy Vegan meals are made of natural protein from green peas. Therefore Lazy Vegan meals contain over 30 grams of natural proteins (and no soy), this is 60% of the daily recommended amount. Because of the high protein content these meals are also very attractive for athletes.  meals without soy, gluten or lactose, but full of flavor and proteins.

Choice and convenience
In the research a group of over 11.000 Swedes with love for food were being asked about their eating habits and shopping behavior. 60% Of that group eats vegetarian several times a week, while 21% even every day. 40% Of these 6600 respondents indicate they prepare meals from scratch, which fits the cliché image of the average vegetarian shopping around organic markets and organic shops. Follow-up research however suggests this cliché image is not necessarily matching the truth and is often not a voluntary choice. Almost 1900 people from the group of 6600 respondents were being asked further questions about doing their groceries and preparing meals. These results show that 83% of the respondents like to put meals on the table without too much time and effort in the kitchen. 68% Says they sometimes buy ready-made meals that only need heating up, and even 14% does this almost always. But the fact choice is limited also becomes apparent from the research. An overwhelming 95% states they miss variety in vegetarian ready-made meals in supermarkets.

Health
Often animal welfare (30%) and the environment (20%) are named as reasons for eating less meat or no meat at all. It is well known eating meat is often associated with animal suffering, and more and more people are aware of the negative impact of meat consumption on the environment. But more striking is the fact that most respondents (45%) state their personal health as the most important reason for eating less or no meat. Logically the vegetarian diet has to be healthy and nutritious. 78% Finds it important that meat replacements and meals contain enough proteins. The special Pulled Peaz chunks in the Lazy Vegan meals are made of natural protein from green peas. Therefore Lazy Vegan meals contain over 30 grams of natural proteins (and no soy), this is 60% of the daily recommended amount. Because of the high protein content these meals are also very attractive for athletes.

#LazyVeganFriday – no meat, no soy, no hassle
Conscious living and eating can be tough. It often seems you need a degree to do everything right. However a first step in the right direction is easily taken. Leaving meat out of your menu one day a week already makes a huge impact. The University of Twente in the Netherlands calculated that for the production of 100 grams of meat 1500 liters of water is needed. This means that eating meatless one day a week will save the same amount of water you need for one month of daily showering! Lazy Vegan would like to make it easy for people to take this step by introducing #LazyVeganFriday. One day a week no meat and no hassle. The meals contain natural and honest ingredients, no soy, no lactose and no gluten. Furthermore they contain more than enough proteins, they are easy to prepare and most importantly they are very tasty.

Two editions
The meals of Lazy Vegan are available in two delicious richly filled editions, both with the unique and tasty Pulled Peaz chunks. Provençale Herbs is prepared with lots of different vegetables among which broccoli, green peas, mushrooms, carrot, leek, potatoes and a light tomato sauce with thyme, oregano, parsley and rosemary. The Mexican Spices edition combines the Pulled Peaz chunks with red kidney beans, green beans, paprika, corn, red onion and a mild spicy sauce with tomato, garlic, oregano, chili pepper, cumin, cayun pepper and coriander. Availability in Scandinavian stores is expected in the first half of 2018.

Lazy Vegan is developed by Skogsgreven; supplier of ready-made potato meals. Retailers interested in Lazy Vegan products can get in touch through info@lazyvegan.com.