Long Island Iced Tea Corp. (Nasdaq CM: LTEA) (the “Company”), a growth oriented company focused on the non-alcohol ready-to-drink (“NARTD”) tea segment in the beverage industry, today announced a new co-packing partnership with Tru Blu Beverages (“Tru Blu”), a Sydney, Australia based beverage manufacturer and marketer.
Philip Thomas, Chief Executive Officer of the Company, stated, “Tru Blu is a veteran operator in the non-alcohol beverage space in Australia – with many of their brands operating in the ‘better-for-you’ segment of the beverage market. We are privileged to partner with Peter Brooks and the Tru Blu team as we gear up for Australasian and Asian operations. We were particularly attracted to Tru Blu’s multi-state manufacturing reach – with plants in Sydney, Brisbane and Perth facilitating the efficient shipment of product across Australia’s East Coast, and their Perth facility allowing easy reach to many Pacific Rim nations.”
Peter Brooks, Tru Blu’s Managing Director, commented, “We are very excited about partnering with Long Island Iced Tea Corp. and manufacturing their products. Tru Blu has a history of manufacturing great products. We are the third largest manufacturer of non-alcoholic and non-dairy beverages in Australia, with 1-in-6 non-alcoholic beverages produced by our company, and more recently have become a contract manufacturer of alcoholic ready-to-drink ciders and wine-based products.”
Long Island Iced Tea® is an NARTD tea that will be available in Australia through a distribution arrangement with Kollaras & Co and in New Zealand via Stellare Limited.
About Tru Blu Beverages
Headquartered in Condell Park in New South Wales, Tru Blu is one of the largest beverage manufactures in Australia. It employs 400 individuals nationally and is 100% Australian owned. Tru Blu’s state-of-the-art factories in three states and offices in each major capital city means that it has the manufacturing and distribution facilities to be one of Australia’s foremost beverage manufacturers and marketers. In fact, it is the third largest non-alcoholic, non-dairy beverage manufacturer in Australia.
Tru Blu boasts an impressive range of products covering cordials, soft drinks, sparkling mineral waters and energy drinks. Its brands include Pub Squash, Waterfords Mineral Water, Diet Rite and Wicked Energy Drink. As well as non-alcoholic beverages, Tru Blu also packs alcoholic beverages including its own brands as well as contract-packed alcoholic products.
About Long Island Iced Tea Corp.
Headquartered in Long Island, NY, Long Island Iced Tea Corp. operates in the non-alcohol ready-to-drink segment of the beverage industry. The Company’s flagship brand ‘The Original Long Island Brand Iced Tea®’, together with ‘The Original Long Island Brand LemonadeTM’ are marketed as premium beverages made with non-GMO ingredients. The company also imports and markets ‘ALO Juice®’ a functional Aloe Vera based beverage. The Company’s portfolio of premium brands sits within the ‘better-for-you’ category of the beverage industry, and are offered to consumers at an affordable price, reflecting the Company’s mission. Its beverages are sold primarily through a network of regional chains and distributors primarily on the East Coast and the Midwest of the United States, as well as Canada and Latin America. The Company’s website is www.longislandicedtea.com.