Shake Shack®, the New York-styled modern day “roadside” burger stand, has opened its newest restaurant at City Centre Deira, marking it the eighth Shack in Dubai.
Historically, the commercial center of Dubai, Deira today is a place with a vibrant art and heritage scene for locals and visitors to enjoy. Celebrating Deira’s charm as well as the gradual re-opening of the city’s food and beverage industry, Shake Shack’s eighth Dubai Shack within City Centre Deira is home to a specially commissioned work of art.
Created by Melvin San Miguel, one of Dubai’s favorite homegrown creatives and lead artist at Art Painting Lab, the artwork illustrates this historical neighborhood with an “explorational holiday feel” capturing many aspects of Deira, most notably its famous clock tower that has been a local landmark since 1963. Guests can appreciate the nostalgic details of Melvin’s art at the newest Shack while enjoying a juicy burger.
With the new opening, Shake Shack had to take into consideration factors such as new consumer behavior, strict health and safety regulations and social distancing measures, to name a few. These new trends have enticed Shake Shack to re-imagine and adapt its guest journey and menu offerings, while staying on course with its expansion plans for the MENA region.
The newly opened Shack strictly implements in-store measures like wellness checks, regular surface sanitization, controlled seating capacity, social distancing measures, usage of masks and gloves, offering cashless payment methods and digital menus, among other procedures to ensure customers’ safety while they enjoy the Shack goodness.