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What’s Cooking Group NV: Ter Beke NV Officially Changes its Company Name

What’s Cooking Group NV: Ter Beke NV Officially Changes its Company Name

Ter Beke NV, a Belgium-listed food company, celebrated its 75th anniversary in March with a new trade name and logo. The company is known for its charcuterie, savoury snacks, and ready meals such as Come a casa┬«. Now, the names of all What’s Cooking? companies in Belgium, the Netherlands, France, Poland, and the United Kingdom are also a reality. The company has officially changed its name to What’s Cooking Group NV and will be listed on the Euronext stock exchange as WHATS.

What’s Cooking? has opted for a new chapter with a renewed strategy, a new company name, logo, and company names. The company wants to respond to current consumer demands and take a leading role in making the food industry more sustainable. This will require time and investment, but the resources to do so are already in place to achieve the ambition of making sustainable food consumption second nature. The new name for each company underlines that each country within the group goes to great lengths to create delicious high-quality dishes and products for its customers and for consumers.

The company’s 2022 Annual Report was also announced at www.whatscooking.group. The employees are proud of the company’s 2022 achievements, which include intentionally serving the market with tasty, more sustainable and quality food products, and strengthening relationships with both suppliers and customers every day.

The company employs approximately 3,000 people from its headquarters, 12 industrial sites in Belgium, the Netherlands, France, Poland, and the UK, and 7 sales offices. Ter Beke, which will soon be renamed What’s Cooking Group, has been listed as a family company on Euronext Brussels since 1986 (TERB) and realized a turnover of EUR 781 million in 2022.

What’s Cooking Group NV: Ter Beke NV Officially Changes its Company Name

What’s Cooking Group NV‘s aim is to make sustainable food consumption second nature. The company wants to respond to current consumer demands and take a leading role in making the food industry more sustainable. They have already invested the resources to achieve this ambition. The company’s new name for each country underlines that each country within the group goes to great lengths to create delicious high-quality dishes and products for its customers and consumers.

In conclusion, What’s Cooking Group NV is taking the next step in the company’s evolution by renewing its strategy, logo, and company names. The company is aiming to make sustainable food consumption second nature, and the resources are in place to achieve this ambition. The company’s commitment to sustainability and high-quality products ensures that consumers can enjoy delicious meals crafted with care both for the people and the planet.

What’s Cooking Group NV: Ter Beke NV Officially Changes its Company Name

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